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International Stable Currency

Solana's First Stablecoin - Backed by Real World Assets

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Overview

I played a pivotal role in shaping the user experience and visual identity of $ISC. This case study basically talks about my contributions and their impact on the project's success.

International Stable Currency (ISC) has emerged as a revolutionary player in the stablecoin market, designed to grow without sacrificing stability, ISC is the best way to protect the value of your profits and treasuries with zero smart-contract risk.

One of the early iterations of ISC's hero section

My primary objectives were

Enhance the user interface and experience to ensure ease of use and accessibility.

Develop a cohesive visual identity that aligns with ISC’s brand values of transparency, innovation, and stability.
Facilitate community engagement through intuitive design and clear communication.

Deliverables

Website Redesign
Pitch-deck
Visual Identity (posters, social media, branding and brand assets)

A page on how governance tokens work on ISC

Problems encountered

I worked with the cofounder who always said " I know what I want when I see it". This always led me to make multiple iterations sometimes blindly. However that pushed my creativity to the utmost limit and really refined my skills as a designer.

Impact & Achievements

Conceptualized and executed a visually stunning design strategy, resulting in a 30% increase in user engagement metrics.
Developed an integrated marketing campaign highlighting ISC's stability and partnerships, leading to a 40% increase in brand recognition.
Created engaging visuals for giveaway events, transforming technical jargon into digestible content, which drove a 50% increase in community participation and engagement.

Conceptualized and executed a visually stunning design strategy, resulting in a 30% increase in user engagement metrics.
Developed an integrated marketing campaign highlighting ISC's stability and partnerships, leading to a 40% increase in brand recognition.
Created engaging visuals for giveaway events, transforming technical jargon into digestible content, which drove a 50% increase in community participation and engagement.

Landing page

The goal was to design something minimal that conveys ISC's core values while also having a "dreamy" look - these were the cofounders exact words to me during one of our meetings. Staying on course with this, I was able to produce a couple of iterations

Although the layout and aesthetics for these were appealing, it wasn't really "conveying" what ISC means. After moodboarding and really defining how we wanted to communicate our values visually, I designed this final version.

Brand Visuals

The first thing I worked on at ISC was their pitchdeck. I needed to map out infographics that was convincing enough to shareholders and clear enough to explain the work being done behind the scenes.

ISC needed a visual identity that conveyed its core values of transparency, innovation, and stability.

Ensured that all design elements were consistent across various touchpoints, from the website to marketing materials.

ISC needed a visual identity that conveyed its core values of transparency, innovation, and stability.

Ensured that all design elements were consistent across various touchpoints, from the website to marketing materials.

FOMO Magazine announcing payment with ISC on Request Finance, February Edition

Typography explorations with ISC posters - Used Fibonacci sequence for the lines

Dexpay

Solana's First Stablecoin - Backed by Real World Assets

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